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Legal Speak is a weekly podcast that makes sense of what's happening in the legal industry. Each episode tackles a subject that's worthy of a deep dive—from law firm profit hacks to Supreme Court showdowns to the most promising plays in legal tech. Hosted by Senior Litigation Reporter of the Daily Report Cedra Mayfield and Senior Staff Writer for the American Lawyer Patrick Smith, Legal Speak offers straight talk from experts, plus an inside-the-newsroom perspective on market-shaping stories.

Sep 12, 2025

In this week's Legal Speak episode, Spotlight Marketing and Branding Co-Founder Danny Decker reveals three steps attorneys and law firm operators can deploy to help attract potential clients via ChatGPT.

In addition to explaining a shift in how users seeking legal information are leveraging generative AI, the North Carolina-based marketing expert sat down with Legal Speak co-host Cedra Mayfield to outline the steps litigators can take to help their contact information populate as results to legal inquiries posed in ChatGPT.

Hosts: Cedra Mayfield & Patrick Smith

Guest: Danny Decker

Producer: Charles Garnar